Dr. Saed Adnan Mustafa - Assistant Professor & Head of Department
Qualification:
Ph.D. (marketing & management ) University Utara Malaysia – Malaysia (2012)
Master (MSc. Management) University Utara Malaysia – Malaysia (2009)
Teaching Interests: Research Method, Strategic Marketing , Total Quality Management , Entrepreneurship, Introduction to management, Business Planning & Analysis, E- Business, Human Resources.
Research Interests: Customer satisfaction, Marketing Strategy , CRM, Entrepreneurship, CSR, E- Business.
Recent Publications:
1. (2014). CSR and reputation as effective strategies in Malaysian Public Listed companies’ performance: Using the Partial Least Squares Approach. ICBM international conference, Kuala Lumpur, Malaysia.
2. (2013). Corporate Social Responsibility: Antecedent and Consequence Study of Malaysian Public Listed Companies. American Journal of Economics,3(5C), 29-34.
3. (2013). Corporate Social Responsibility: Antecedent and Consequence Study of Malaysian Public Listed Companies. Proceeding of the Global conference for Academic Research on Economic and Business Management (EBM). Kuala Lumpur, Malaysia.
4. (2013). The Importance of Corporate Social Responsibility on Company Performance in Malaysia. Journal of Economics and Finance, 2(1), 1-08.
5. (2013). The Importance of Corporate Social Responsibility on Company Performance in Malaysia. Proceeding of the International Conference on Applied Research in Business, Management, Economics and Finance (ARC), Cochin, Kerala, India.
Contact Details
Ext: 1009
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Block: Business Administration Department